GarageCallAI Business Service Agreement
Version 1.0 — September 2026
1. Who this Agreement is between
This Business Service Agreement (“Agreement”) is between BespokeCall AI Ltd, a company registered in England and Wales under company number 17445303, whose registered office is 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, trading as GarageCallAI (“GarageCallAI”, “we”, “us” or “our”), and the business purchasing or using the GarageCallAI service (“Customer”, “you” or “your”).
The individual accepting this Agreement confirms that they have authority to enter into it on behalf of the Customer.
This Agreement applies only to business customers and not consumers.
2. The Service
GarageCallAI provides AI-powered telephone answering and virtual receptionist services for businesses.
Depending on the Customer's chosen configuration, the Service may include AI handling of incoming calls, responding to common enquiries, collecting caller information, assisting with booking or appointment enquiries, providing information supplied or approved by the Customer, call routing or forwarding, post-call workflows, notifications and related configuration and support.
The precise configuration may vary between Customers and may be agreed through onboarding forms, written communications, configuration requests or other documented instructions.
3. Setup, onboarding and Customer configuration
The Customer must provide accurate and sufficiently complete information reasonably required to configure the Service.
This may include opening hours, services, prices, booking procedures, contact information, escalation instructions, FAQs and other business information.
The Customer determines the business rules and caller-facing configuration of its AI receptionist, including its greeting, information to be provided to callers, information the AI is instructed to collect, booking or enquiry procedures, escalation instructions and other operational behaviour.
GarageCallAI configures the Service in accordance with those documented instructions.
The Customer is responsible for reviewing the configured Service and notifying GarageCallAI of material inaccuracies or required changes.
GarageCallAI may make reasonable refinements during onboarding to bring the Service in line with the Customer's agreed requirements.
4. Customer information and instructions
The Customer is responsible for ensuring that information and instructions supplied to GarageCallAI are accurate, lawful and kept up to date.
GarageCallAI is not responsible for errors caused by inaccurate, incomplete or outdated information supplied or approved by the Customer.
The Customer must notify GarageCallAI when material business information relevant to the AI receptionist changes.
5. AI limitations
The Customer acknowledges that the Service uses artificial intelligence and automated systems.
AI-generated responses may occasionally be inaccurate, incomplete or inappropriate despite reasonable configuration and testing.
GarageCallAI does not guarantee that every call will be answered without error, that every caller enquiry will be successfully resolved, or that the Service will generate any particular level of bookings, revenue, leads or other commercial results.
The Service is not intended to provide emergency services, professional mechanical diagnosis, safety-critical advice, legal advice, medical advice or other regulated professional advice.
The Customer must not intentionally configure or instruct the Service to perform unlawful or inappropriate activities.
6. Third-party services and availability
The Service relies on third-party telecommunications, cloud, artificial-intelligence, software and infrastructure providers.
GarageCallAI will take reasonable steps to maintain the Service but does not guarantee uninterrupted or error-free availability.
GarageCallAI will not be responsible for a failure or interruption caused by circumstances outside its reasonable control, including failures of telecommunications networks, internet services or third-party platforms, provided GarageCallAI takes reasonable steps within its control to restore or mitigate the Service.
7. Fees
The Customer must pay the setup fee, recurring subscription fee and any other charges shown or expressly agreed when ordering the Service.
This permits standard pricing, promotional pricing, founder pricing and individually negotiated pricing without changing this Agreement.
Unless otherwise stated, subscription charges are payable in advance for each billing period.
Payments are processed through GarageCallAI's designated payment provider.
8. Subscription and renewal
Unless expressly agreed otherwise, subscriptions operate on a monthly rolling basis.
The Customer authorises recurring charges using the payment method selected during checkout.
There is no minimum contractual term unless one is expressly stated and accepted as part of the Customer's particular order.
9. Price changes
GarageCallAI will not change an existing Customer's recurring subscription price without providing reasonable advance notice.
Promotional or introductory pricing may automatically change where the Customer was clearly informed of the later price before accepting the offer.
Nothing in this clause prevents the parties agreeing a different price in writing.
10. Cancellation
Unless expressly agreed otherwise, the Customer may cancel its subscription at any time.
Cancellation prevents the next subscription renewal.
The Service will normally remain available until the end of the period already paid for.
Payments for a billing period already started are normally non-refundable except where required by law or expressly agreed otherwise.
11. Setup fees and refunds
Where a setup fee applies, it may be refunded if cancellation occurs before GarageCallAI begins substantive configuration work.
Once substantive configuration work has started, the setup fee is normally non-refundable.
Where the configured Service does not initially reflect agreed onboarding requirements, GarageCallAI will make reasonable refinements to correct genuine configuration issues before launch.
Nothing in this Agreement affects rights that cannot lawfully be excluded.
12. Failed payments
If a payment becomes overdue or fails, GarageCallAI may attempt to collect payment again and may contact the Customer regarding payment.
GarageCallAI may suspend the Service where amounts remain unpaid after reasonable notice.
Suspension does not waive amounts already due.
13. Customer responsibilities and transparency
The Customer is responsible for its own business operations and for decisions made using information obtained through the Service.
The Customer remains responsible for ensuring that its use of the Service, its instructions to GarageCallAI and its communications with callers comply with applicable law.
As controller, the Customer is responsible for determining and providing appropriate privacy information and other caller-facing disclosures required for its use of the Service.
GarageCallAI will provide reasonable information and assistance concerning its processing where required to enable the Customer to meet those obligations.
The Customer must not use the Service for unlawful, fraudulent, abusive or misleading purposes.
14. Telephone numbers and call forwarding
Where the Service involves telephone numbers, forwarding arrangements or integrations, availability and functionality may depend on telecommunications providers.
Unless expressly agreed otherwise, the Customer remains responsible for its own telephone account, network and forwarding settings.
GarageCallAI may provide reasonable assistance with configuration but cannot guarantee functionality controlled by the Customer's telecommunications provider.
15. Intellectual property
GarageCallAI and its licensors retain ownership of their pre-existing software, systems, templates, workflows, configuration methods, know-how and other intellectual property.
The Customer retains ownership of business information, materials and content it provides to GarageCallAI.
The Customer grants GarageCallAI the rights reasonably necessary to use that information for providing the Service.
16. Confidentiality
Each party must keep confidential non-public business information received from the other party and must not disclose it except where reasonably necessary to perform this Agreement, where disclosure is authorised, or where required by law.
17. Data protection
Each party must comply with applicable UK data-protection legislation in connection with this Agreement.
Where the Customer determines the purposes and means of processing personal data relating to its callers or customers and GarageCallAI processes that data on the Customer's behalf in providing the Service, the Customer acts as controller and GarageCallAI acts as processor.
The Data Processing Terms in Schedule 1 form part of this Agreement.
Where GarageCallAI processes personal data for its own legitimate business purposes, such as its own customer administration, billing, security or legal compliance, it may act as a controller for that processing.
18. Liability
Nothing in this Agreement excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.
Subject to the above, GarageCallAI will not be liable for indirect or consequential loss, loss of anticipated profits, loss of business opportunity or loss arising from information supplied incorrectly or not updated by the Customer.
Subject to liabilities that cannot lawfully be limited, GarageCallAI's aggregate contractual liability arising out of or in connection with the Service during any twelve-month period will not exceed the total fees paid or payable by the Customer to GarageCallAI during that twelve-month period.
This limitation does not limit any liability to the extent it cannot lawfully be limited under applicable data-protection legislation.
19. Termination
Either party may terminate this Agreement where the other commits a material breach and, where the breach is capable of remedy, fails to remedy it within a reasonable period after written notice.
GarageCallAI may suspend or terminate the Service immediately where reasonably necessary to prevent unlawful activity, fraud, serious misuse, security threats or material harm.
Normal Customer cancellation remains governed by clause 10.
20. Changes to this Agreement
GarageCallAI may update these terms where reasonably necessary to reflect changes to the Service, applicable law, security requirements or business operations.
Where a change materially affects an existing Customer's rights or obligations, GarageCallAI will provide reasonable notice.
Changes will not retrospectively alter charges already incurred.
21. Communications
Notices and operational communications under this Agreement may be provided electronically, including by email or other contact method ordinarily used between the parties.
22. Entire agreement
This Agreement, together with the Customer's agreed order, checkout information and documents expressly incorporated into it, forms the agreement between the parties concerning the Service and supersedes earlier representations concerning the same subject matter.
Nothing in this clause excludes liability for fraud or fraudulent misrepresentation.
23. Governing law
This Agreement and any dispute or claim arising from it are governed by the laws of England and Wales.
The courts of England and Wales will have jurisdiction, subject to any mandatory legal rights that apply.
Schedule 1 — Data Processing Terms
1. Roles
This Schedule applies where GarageCallAI processes personal data on behalf of the Customer.
For that processing, the Customer acts as Controller and BespokeCall AI Ltd trading as GarageCallAI acts as Processor.
Nothing in this Schedule prevents either party acting as an independent controller for processing it carries out for its own purposes.
2. Processing instructions
GarageCallAI will process Customer Personal Data only on the Customer's documented instructions, including instructions contained in this Agreement, onboarding information, configuration requests and other written communications.
GarageCallAI may process personal data otherwise where required by applicable law and will inform the Customer beforehand unless prohibited by law.
If GarageCallAI considers that an instruction infringes applicable data-protection law, it will inform the Customer without undue delay.
3. Confidentiality
GarageCallAI will ensure that persons authorised to process Customer Personal Data are subject to appropriate confidentiality obligations.
4. Security
GarageCallAI will implement appropriate technical and organisational measures appropriate to the nature and risk of the processing.
5. Sub-processors
The Customer provides general written authorisation for GarageCallAI to engage sub-processors reasonably necessary to provide the Service.
GarageCallAI will require relevant sub-processors to be bound by appropriate data-protection obligations as required by applicable law.
GarageCallAI will maintain information identifying relevant sub-processors and will notify Customers of intended material additions or replacements where required by applicable data-protection law, giving the Customer a reasonable opportunity to object on legitimate data-protection grounds.
GarageCallAI remains responsible to the Customer for its sub-processors' compliance with applicable processor obligations to the extent required by law.
6. Data subject rights
Taking into account the nature of the processing, GarageCallAI will provide reasonable assistance to enable the Customer to respond to requests by individuals exercising their data-protection rights.
If GarageCallAI receives a request relating primarily to Customer Personal Data processed on the Customer's behalf, GarageCallAI may refer the request to the Customer unless legally required to respond itself.
7. Security incidents and compliance assistance
GarageCallAI will notify the Customer without undue delay after becoming aware of a personal-data breach affecting Customer Personal Data where notification is required.
Taking into account the nature of the processing and information available to GarageCallAI, GarageCallAI will provide reasonable assistance with the Customer's applicable obligations relating to security, personal-data breaches, data protection impact assessments and regulatory consultation.
8. International transfers
GarageCallAI will ensure that restricted transfers of Customer Personal Data outside the United Kingdom are made using a lawful transfer mechanism where one is required under applicable data-protection law.
9. End of processing
Upon termination of the relevant Service, GarageCallAI will, at the Customer's choice and subject to applicable law and reasonable technical limitations, delete or return Customer Personal Data under GarageCallAI's control and delete remaining copies where required, except where applicable law requires retention.
Data held within backups or third-party infrastructure may remain for limited periods in accordance with applicable retention and deletion cycles, provided it remains appropriately protected and is not used for unrelated purposes.
10. Information and audits
GarageCallAI will make available information reasonably necessary to demonstrate compliance with the processor obligations applicable to the processing.
GarageCallAI will permit and reasonably contribute to audits or inspections required under applicable data-protection law, subject to reasonable advance notice, confidentiality and security requirements and reasonable measures to minimise disruption.
Schedule 2 — Details of Processing
Subject matter:
Provision, configuration, management and support of GarageCallAI's AI-powered telephone receptionist and associated workflows.
Duration:
For the duration of the Customer's use of the Service and any limited period afterwards reasonably necessary for deletion, return, backup cycling, security, dispute resolution or legal compliance.
Nature and purpose:
Receiving and handling business telephone calls; responding to enquiries; collecting caller-provided information; assisting with bookings or appointment enquiries; call routing; producing transcripts and AI-generated call summaries; communicating relevant information to the Customer through configured notification channels including SMS, WhatsApp and email; troubleshooting; maintaining and securing the Service.
Categories of data subjects:
Customer callers, prospective customers, existing customers, Customer personnel and other individuals who communicate through the Service.
Types of personal data:
Caller name; telephone number; vehicle registration and relevant vehicle information where provided; appointment or booking information; enquiry details; call transcript; AI-generated call summary; and other information voluntarily provided by callers in connection with the enquiry.
Special-category/highly sensitive data:
The Customer must not intentionally instruct GarageCallAI to collect special-category personal data or other highly sensitive information unless this has first been specifically agreed and appropriate safeguards have been established.
Controller rights and obligations:
The Customer determines the purposes for which Customer Personal Data is processed, provides lawful documented instructions, is responsible for the lawfulness and transparency of its processing and caller-facing disclosures, and retains the rights and responsibilities of a controller under applicable data-protection law.